Diagnosis before design · Kishan Rama
Product strategy, UX leadership and design consulting. Generating a good looking screen is no longer the hard part. Knowing which problem it should solve still is. Home to Verifux, a proprietary audit engine that finds what's broken in a digital product before it costs you users, revenue or trust.
01 / What we diagnose
Most audits stop at whether a button works. Verifux also catches whether a product persuades instead of manipulating, and whether AI agents can even find it, both routinely missed by a standard heuristics review. It runs a 54-checkpoint audit across 9 pillars, grouped into the MX / BX / AIX triad: can people use it, will people act, can AI use it. A separate DX craft score benchmarks the visual design and content voice against design-award criteria.
Read the full framework02 / How it works
03 / Why diagnosis matters
04 / Selected work
05 / About
I started in broadcast and motion design, cutting promos and title sequences where every frame had to earn its place in three seconds. That's where I learned pacing, attention, and what makes someone trust what's on screen.
Product design is the same problem, stretched over months instead of seconds. Where does someone's eye go first. What do they trust. What do they quietly abandon. A senior run through product roles, most recently at SuperSport, sharpened that instinct into a discipline grounded in behavioural science, business management and systems thinking.
Designerama is where that instinct now gets pointed at Verifux and select consulting work: the audits and product decisions that decide whether people stay or leave, not just the apps people screenshot for a portfolio.
06 / Start here